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ChapStick

As an Art Director for ChapStick's Social media accounts I rethought and redesigned their Instagram page. I also concepted, shot and edited content for their socials.

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Below you can find examples of ChapStick's Instagram Feed and content that I concepted and created.

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I tapped into our fans love for DIYs. 

Had fun with our flavors and food through videos, photos, and graphics.

Our fans also seemed to LOVE asmr, unboxings, and seeing large collections.

Our team also wanted to tap into relatable moments, human truths, and product attributes in a social first way.

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