CLIF (& ZBAR)
As the Content Creator for CLIF, I concepted, shot, and edited content across the social media accounts for both their brands (CLIF and ZBAR). As well as art-directed our athlete and influencer partners.
I used social first thinking to create recognizable/relatable content and tap into real-time moments in a "CLIF way".
CLIF Bars are used to fuel energy for an active lifestyle, athlete partnerships are a great way to highlight that lifestyle.
Cultural moments are a fun way to make a product relatable.
like spotify wrapped:
(2023)
(2024)
or the new Mean Girls:
and the super bowl half time:
Utilizing recognizable or trending formats while highlighting the brand's personality is another social first way of creating.
lifestyle and behind the scenes shots also resonate with our followers
and who doesn't like the creativity of fake flavors?
Zbar, previously known as CLIF KID
Zbar differs slightly from CLIF as we market towards parents/guardians. We do this by tapping into relatable truths of parenting.
Here are some of the videos I created:
Here are some fun memes and graphics:
