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Spec Work

Below you will find various spec campaigns and design projects I've done outside of my 9-5.

pioneer-lastsupperPIONEER.png
pioneer-libertyleadingPIONEER.png
pioneer-Botticelli-Primavera-PIONEER.png

Pioneer DJ

Ad campaign.

  • adobe photoshop

pioneer-billboard-primavera.png
pioneer-billboardmockup-lastsupper.png
pioneer-billboardmockup-libertyleading.png
pioneer-busmockupprimavera.png
pioneer-busmockuplastsupper.png
pioneer-busmockuplibertyleading.png

Non-Profit Fundraising Campaign

Concept: A fundraising campaign for a non-profit organization that gives free food to students. The mission of the non-profit is inspired by the free meal programs I experienced growing up in Oakland, CA.

 

*note: We all joke about this typeface haha, so I understand your shock that I used it... I deliberately chose Comic Sans because I feel like it is both comforting and somewhat childish. Comic Sans was created in 1994 and the use of it spread throughout the late 90s and early 2000s which would be the right age to touch on nostalgia for the end users -- millennial parents because they're the most likely donors.

 

  • Adobe Illustrator

  • Adobe Photoshop

fffs-mocknonprofitflyerFINAL.png
fffs-Banner-Square.gif
fffs-mocknonprofoptinpopup.png
fffs-Banner-Square-webplacement.gif
fffs-magmockup.png
fffs-mocknpoptinwebplacement.png
fffs-bartplacementFINAL.png
mockfest-FestivalLineupPoster.png
mockfest-urbanpostermockup.png

Music Festival

Product: Promo material for a fictional music festival.

Festival's Identity: Promote love through music and other forms of creativity.

Branding Statement: Stranded on the "island of life" together, it is important to remember to have fun and connect through art and music.

  • Adobe Illustrator

  • Adobe Photoshop

mockfest-wristbandmockup.png
mockfest-vipwristbands1.png
mockfest-stickerontruck.png
mockfest-decal-mockup-featuring-a-laptop-on-a-desk-25217.png

Typeface Design

Designed this typeface with a bitmap style inspired by the late 90s box computers and early 2000s Macbooks I learned how to type and create on.

  • designed with graph paper and ruler

  • optically adjusted to follow basic rules of type design

  • digitized using Adobe Illustrator

  • created GIF in Photoshop

typeface-OAKLAND.gif
typeface-lowercase.png
typeface-uppercase.png
typeface-thetown.gif
mockmag-covermagmock.png
mockmag-spread1magmock.png
mockmag-spread3magmock.png

Magazine Layout Design

Process: Designed layout in Indesign and created page backgrounds using Photoshop and Illustrator.

  • Adobe Indesign
  • Adobe Illustrator

  • Adobe Photoshop

mockmag-spreads2magmock.png
mockmag-spread5magmock.png
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